AUDIENCE

Last Modified 12 October 2003

Introduction to Audience

A critical part of writing is audience recognition. Different words, data, and tone are used for different audiences. If the topic of your paper is criteria for zoning boundaries on flood plains, a different writing style is required for a friend who is thinking of buying a house on the flood plain, for a bank regarding a loan assessment, for the Bozeman Chamber of Commerce regarding community development, for the Bozeman City Commission regarding subdivision review, for the Federal Emergency Management Agency regarding flood probability, for Engineers in the Soil Conservation Service regarding evidence of flood frequency , or for Physical Geographers and Geologists regarding flood delineation techniques. Identification of the audience should be made prior to starting the writing. The audience for the paper in this course is your peers. You should write your paper so another student in their junior year in your curriculum can understand the ideas and be persuaded your point of view is correct.

The effectiveness of the paper depends on the adoption of a style appropriate to the audience and purpose of the paper. The MSU Writing Center recognizes three styles: Expressive Persuasive, and Informational. To clarify these styles,  a brief note by the Writing Center regarding the writing triangle has been placed on electronic reserve. By asking you to write a position statement, I have asked you to write a persuasive paper. The reason for this selection is that the course is preparing you for convincing professional writing. Most of you are Juniors in the Earth Sciences or some other other curriculum. You should have had an opportunity to write descriptively and to provide information in your sophomore classes. The staff now wants you to go beyond this level and learn to persuade another scientist that a particular scientific idea or point of view is correct using data and concepts in the literature.

The Writing Center also distinguishes between conversational, presentational, and institutional styles (see following page). You should focus on the presentational style. The conversational style is generally inappropriate for professional writing. In the sense that you are being asked to follow GSA format, you will also be writing in the institutional style. However, you will not encounter the complete discipline of institutional style (Introduction, Methods, Results, Discussion, Conclusion) until later in your writing career when you do an independent study, write a senior thesis, write for a consulting firm or company, or write a master's thesis.  For the paper in this course, you will be asked to conform to the Geological Society of America Bulletin format (citation, figure, table, and bibliographic format), but your style for this paper should be presentational and directed to juniors in your curriculum.

In class we will explore audience by thinking about some examples.  Skim read the exerpts below by Alt (1982); Flint (1971); Badcock (1989); and Yaalon (1979) with the following question in mind: "Who is the audience".  We will discuss these in class.  Please come prepared.
 

What style are these students writing in?

Example 1.

        Let's talk a little about nitrogen itself and how nitrates form.  Approximately seventy-eight percent of the air we breathe is nitrogen (Muller and de Blig, 1996).  The nitrogen cycle is maintained by plants, whose roots contain bacteria that can extract nitrogen from the air or soil.  These nitrogen-fixing bacteria convert atmospheric nitrogen into the organic compounds of the plant, mainly organic protein (Muller and de Blig, 1996).  When these plants are eaten by animals, including humans, some of the organic material is transferred.  Next, when these plants and animals die, the nitrogen is transformed by other bacteria and microorganisms first into ammonia, urea, and nitrates, and then back into the gaseous nitrogen which returns to the atmosphere (Muller and de Blig, 1996).  Discharged sewage effluent in septic tanks usually has just a trace of nitrates.  Approximately one- fourth to one-third of the nitrogen in sewage is part of fecal protein, amino acids, and amino sugars; while the rest is urea, which is urine's main nitrogen compound (Kaplan, 1991).  Both in the soil and in a septic tank, the bacteria split urea into ammonia and carbon dioxide.  Fecal proteins, when decomposed, can also release ammonia.  This ammonia, when combined with water, forms ammonium ions.  Bacteria then oxidizes these ammonium ions to nitrates, usually within two to five feet of unsaturated soil, below the leachfield (Kaplan, 1996).  A leachfield is just an area that receives the sewage from the septic tank and distributes it into the soil underground.  Oxidation of the ammonium ions is called nitrification.  Bacteria that have food available, but don't get enough oxygen while eating, steal the nitrates oxygen atoms thus reducing the nitrate to nitrous oxide or molecular nitrogen (Kaplan, 1996).  These two gases can then escape back into the atmosphere.
 

Example 2.

Geologic Hazards and the Environment:
     It is surprising to know that the general public and fellow students believe that water is the only clean resource left on the face of the earth.  Read on!

     Our surface environment is being affected by artificial introduction of materials and chemicals.  Geologists and other scientists are regularly called upon to evaluate such environmental effects to establish criteria for the prevention, control and elimination of pollution to protect water supplies, wildlife and human life.  Dealing with pollution involves the logistics of clean up, the organisms affected, the environment that are polluted and the degradation time of the pollutants.
 
 

Who is the audience for these quotes?

Come to class prepared to discuss who the audience for each of the following is.

Who is the audience for this quote from Alt (1982, p. 80)?

"Farmers and gardeners are familiar with the hard crust that forms on cultivated soil after a few heavy summer rains. It develops as raindrops "puddle" the soil into a muddy slurry and then hammer that into a tightly compacted crust, a process called surface sealing. The sealed surface is not compacted tightly enough to prevent raindrops from detaching particles of soil but it does effectively prevent water from soaking into the ground. Therefore, surface sealing increases both the volume of surface runoff and the rate of soil erosion. Midsummer cultivation to break the sealed surface helps rainwater to soak into the ground and thus minimizes both runoff and erosion."

Who is the audience for this quote from Flint (1971, p. 269)?

"Permafrost develops where and when mean air temperatures are negative; the temperature of the surface portion of the permafrost itself fluctuates seasonally, so that a surface layer (the active layer) thaws and refreezes to depths ranging from < 1 m to > 3 m. At the depth of no seasonal change, ground temperature generally approximates mean annual air temperature; hence much permafrost is believed to be essentially in equilibrium with existing climates. However, minor fluctuations occur, as indicated by slight shrinkage of permafrost areas within the past 100 years, at least in USSR territory.

Little is known about the time of inception of permafrost. Radiocarbon dating of peat in permafrost in southern Alaska (D.R. Nichols, 1966) suggests at least partial thawing at the time of warmer climates a few thousand years ago. Still earlier fluctuation is implied by the occurrence of extinct Pleistocene mammals in permafrost, in both Siberia and Alaska."

Who is the audience for this quote from Badcock (1989, p. 125)?

"Neil Smith's series of paper s (1979a, b, 1982, 1986, 1987a) dealing with gentrification continues to create a great deal of interest in urban studies circles, not the least because his analysis "is by far the most sophisticated theoretically developed explanation available to date and any attempt to develop a systematic explanation of gentrification must take his work as a major point of departure" (Hamnett, 1984, 298). Smith has developed a materialist interpretation of gentrification, which he cites as one of the more tangible expressions of uneven development within the urban space economy. In its earliest version (Smith, 1979a), his interpretation represented a much needed corrective to the existing corpus, which was dominated by "one-off" case studies intent on documenting the scale, incidence, and impact of a nascent phenomenon. The North American literature on gentrification contains studies of its development within individual cities including New York (Zukin, 1982), Philadelphia (Smith, 1979b), Seattle (Hodge, 1981 ), Vancouver (Ley, 1981) and Washington, DC (Gale, 1979; Henig, 1982), or comparisons of inner city revitalization within selected cities (Laska and Spain, 1980; Holcomb and Beauregard, 1981; DeGiovanni, 1983, 1984; Ley 1987, 1988). Studies of the transformation of London's West End tend to dominate the British literature (Williams, 1976; Hamnett and Williams, 1980), while in Australia the gentrification process is reported in case studies of Sydney (Kendig, 1979; Horvath and Engels, 1985), Melbourne (Maher, 1979; Logan, 1982, 1985; Jager, 1986), Adelaide (Badcock and Urlich-Cloher, 1981) and Brisbane (Mullins, 1982)."

Who is the audience for this quote from Yaalon (1971, p. 93)?

"We consider the ages of carbonized wood, Fraction A, as forming a statistically valid time series with mean values 31,700 + 1,700/1,400 B.P. The term >17,000 B.P. (Island Bend, ANU-145) could generally be misleading, but it is used to indicate that the sample -value and the background (blank) - values, which oscillate round a mean value of = -1,000 (Polach, 1969), could not be statistically distinguished for this single determination (Callow et al., 1965). If, however, such a determination forms part of a series, where the -values and their associated errors can be shown statistically (% square, percentile distribution tests) to form a homogeneous series, then a result weighted proportionally to the reciprocal of the square of its error (Topping, 1962; Polach, 1969) can be calculated, giving the best available approximation of the pooled mean age. Thus, in our case, the pooled mean = -980.7 +3.6, corresponding to an indicated age of 31,700 + 1,700/1,400 years, was calculated as being representative of the mean age of the carbonized wood.

The discrepancy between the mean age of the carbonized wood control, Fraction A, and the ages of the various humic and total soil OM fractions now becomes significant. Only at the Munyang (ANU-143) site, the humic acid, Fraction B, y ields an age in complete agreement with the carbonized wood series mean value, indicating that at this one particular site, the burial of the organic layer was sufficiently rapid and deep to prevent further microbiological turnover and contamination by down-washed humus and/or macrofauna. This agreement between the carbonized wood and the humic-acid fraction is also additional proof that the carbonized fragments of wood were comminuted into the soil matrix at the time of formation, within the radiocarbon age determination error, + 1,500 years. For this to be true, the ages of the comminuted wood could be older, or of the same age, but not younger than the age of soil OM fractions."
 

What Audience is this student writing to?

    The water table is the underground boundary below which all the cracks and pores are filled up with water.  In some places the water table reaches the earth's surface where it is expressed as rivers, lakes, and marshes.  The water table follows the contours of the topography.  When the water table intersects the land surface, ground water will flow out onto the surface at springs, where it is collected or eventually flows down the drainage system.  When aquifers are exposed at higher elevations than the surrounding terrain, water may enter the surrounding system known as recharge areas and fill the zone nearly to the elevation of the recharge area.  If the water table in the recharge area is higher than the level of a well drilled into the aquifer, water will freely flow from the well without a water pump.  Most of the earth's potable water is contained in groundwater.  Water filled fractures and pores are located in a region below the water table that extends as far as 1000m in depth (Davidson, Reed, Davis 1997).
 

Discussion Questions

  1. List some prior writing you have done which is a) conversational, b) presentational, c) institutional.
  2. Generate an example which illustrates a situation and audience which require an earth scientist to write in the expressive, persuasive, and informational style. Each group will be asked to report an example.
  3. For each of the following who is the audience? Alt (1982); Flint (1971); Badcock (1989); Yaalon (1979).  (The passages are printed below)

  4. Who is your audience for the class assignment?

Discuss Position statements turned in last meeting

Instructor will comment on position statements turned in at the last meeting.

Assignment

  1. Read the article on electronic reserve written by the Writing Center.
  2. Read the section titled Introduction to Audience  above.
  3. Turn in two copies of your final references-cited section.  Your instructor will keep one for future comparison, and will return one with any corrections. There should be none.  We have been practicing the format for a long time.  From this time on, you may remove references, but you may not add references to this list without written permission.    You will turn in two copies of your final References Cited section in correct format in class today.   The time for research is over.  Time to write.

Time Commitment

1 h  Reserve item from writing center and this assignment.
0.5 Hour polishing your final references cited
1.5 Hours reading and preparing to write.

Grading

1% attendance
2% References Cited