Montana State University AgEd 480
"Communicating Agriculture to the Public"
Spring 2004
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Instructor: Suzi Taylor, MSU Communications Services, 416 Culbertson Hall (406) 994-2795 • taylor@montana.edu |
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GREAT JOB, EVERYONE! HAVE A WONDERFUL SUMMER For Thursday, April 22.
Presentations begin. Your presentation as well as the paper should give your classmates an
overview of the career you have researched. You do not have to include the
answers to all the questions you asked, but rather use them as a basis to
describe the career in general, as well as your contact's individual job. You
may also include personal information about whether this is a career you are
interested in, etc. Finally, you may include information from other sources,
such as career sites on the Internet. Thursday: Brandon B., Tyler W.,
Shanna H., Chris R., Dane S., Sophie H., Darin S. Tuesday, April 27: Becky K, Halsey
W, Carli L, Mary M, Kacie K, Carey A, Tessa G, Rachel H, Nick R, Amanda C PAPERS DUE 4/27 Thursday, April 29: Heather M,
Andrea D, Casey J, Travis B, Sara A, Tyrel H, Raylee S. |
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BONUS ASSIGNMENT (On-going) You will receive bonus points for bringing in mistakes (typos, grammatical
or factual errors, etc.) from the Bozeman Daily Chronicle or national newspapers. 10 points per occurrence
for the BDC; 25 points per occurrence for a national newspaper. Maximum of 50
points per student. Obituaries and advertisements don't count—only the copy
that is prepared by journalists. |
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Assignments and Lectures to Download (unless noted, these are the same as those passed out in class) April 6. We talked about bias in
the media, studied an article on biotechnology, and brainstormed strategies
for communicating accurately about agriculture. April 1. We critiqued bad photos
and practiced reporting and photographing during a press conference with our
seniors in the class. March 30. Photo
assignment due. We looked at good and bad photos, and discussed the
evolution of visual media. MAJOR ASSIGNMENT #2, Building a Press Kit handed out. Download the assignment here. March 25: The MAJOR ASSIGNMENT (Networking with a Professional)
second set of questions that we created in class are due March 25. (Download
them here) March 23: Marketing. We evaluated
recruiting publications from various universities, and talked about how MSU
markets itself to potential students. March 11: We practiced creating
actual newsletter layouts. Brochure analysis assignment is due (Handed out in
class March 4) March 9: We judged the posters and
evaluated brochures and newsletters. March 2. We examined different
types of posters and handed out the poster assignment
due March 9. Feb. 26. Ethics in the media
discussion. Feb. 24. We toured the Plant
Growth Center, looked at different examples of feature leads, and handed out
the feature-writing assignment. Feb. 19. Field trip to Chronicle. Feb. 17 Articles by Ron Tschida of
the Chronicle (no assignment, just for background)
Feb. 12 Donation to the College press release assignment Feb. 10 Read "Montana
Town's Boys Are Its Last Gasp of Hope," by Blaine Harden of the
Washington Post and do the related press
release assignment Begin MAJOR ASSIGNMENT Network with a Professional (First set of
questions) Feb. 3. Do's and don'ts for leads, including good
and bad examples. Writing nursery rhyme leads
(in-class work) Jan. 29. Journalism and Media
Relations lecture notes. Jan. 27 MAJOR ASSIGNMENT
"Network with a professional" Jan. 27 Lecture: "Principles of Journalism" Jan. 22 "What is news and
where does it come from?" Jan. 20 News
Diary.pdf Jan. 20 Communications
planning grid Additional information and resources |
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